Personal Branding

The Benefits of Personal Branding vs. Headshots

Everything has a funny name these days, right?

Recently, I saw "Chief Cheerleader" for a spirited executive and then I saw "VP of Misc. Stuff" for someone who does a little bit of everything.

Kinda makes you wonder if "Personal Branding" is just a creative way of saying "headshot," right?

NOPE!

It's way cooler! Watch and see what I mean...

Let's check out some of my basic headshots

Clean. Simple. Classic.

Here we have two lawyers and a physical therapist. These are great, clean headshots that showcase each entrepreneur's vibrancy and professionalism while reflecting their personal style through clothing and jewelry choices.

Now, let's amp up the standard headshot and get a little creative…

Now we've added a little energy, right? A little personality. A little style & swagger.

Left-to-right, we have a sharp and successful Business Coach and author; a world-traveling life coach, a Sports Bet Consultant (thus, the baseball) and an experienced Human Resources professional. Coupled with their websites, you can see a bit more of their personalities - a little more to connect with.

"Graciela knows how to capture our "essence" in photos" - Julia A.

Now let's take it to the next level!

POW! Now there's a full story!

This is Juliana Faus - she's confident, authoritative and approachable. Her company is about Empowering Visionary Leaders to Sustainable Greatness, and these images sell that vision.

A session like this yields upwards of 30 - 50 images and, if you use them properly, you can have enough to last you a good while across your social media channels, website and newsletters. More importantly, your images are consistent and professional. This speaks volumes about how you run your business.

Level Up Your Business

​Here’s a little more inspiration for you…

"What an amazing experience!" - J. Serrano

Don’t take photography for granted and think your clients aren't paying attention. They are. As my own business coach told me once, how you do one thing is how you do everything. Stop playing small and Level Up. Pay attention to your branding, your messaging and your image. It all works together to sell you without saying a word.

Let’s set your brand on fire.

Let’s get you those ideal clients.

Only buy what you love!

Each branding session includes:

Built for your Brand:

  • The Custom Brand Analysis and Planning Guide

  • Makeup Artist On Location Throughout Session

  • Brand & Ideal Client Analysis

  • Session Planning, Styling, & Creative Direction Consultation

  • Up to 4 Hours Session Time

  • Unlimited Wardrobe Changes

  • Expert Retouching

  • Multiple Sets & Backdrops

  • Varies Portraits & Custom Stock Imagery

  • Private, In-person Reveal and Ordering Session

  • 2 Digital Images

Special Bonus! Helping you WIN at your marketing!

I’m going to set you up for success so you can be more efficient and make more money.

Branding images will be delivered in the following formats where possible:

  • Hi-Res for Printed Projects

    • Business cards, flyers, brochures, book covers, magazine covers or articles

  • Web Size for Internet Use

    • Websites, social media, online directories, email signatures

  • The Digital Sticker

    • Subject cut out with the background removed

  • The Square Crop

    • Instagram, LinkedIn, etc.

  • The Banner Crop

    • Good for Facebook, LinkedIn

Listen to what our clients have to say!

  • Graciela is very talented and definitely delivers on the branding expertise!

    - Patricia M.

  • She is amazing to work with, I love all my new photos!!

    - Mrs. M.

  • Her attention to detail and meticulous work ethic make her second to none.

    - David L.

  • I had a very unique vision for my personal branding photoshoot and Graciela was the perfect person to make it come to life!

    - Brianne F.