Criminal Attorney Personal Branding
Powerful. Approachable. Compassionate. and mayyyybe even a little intimidating! LOL
Kristi Cohen is a criminal defense attorney in Fort Lauderdale with over 15 years experience representing clients seeking fair and just treatment within the legal system. She’s the kind of attorney that is comfortable and confident whether speaking to clients, clients’ families, or the judiciary.
This is Kristie’s second photoshoot with me and we wanted not only to update her look, but also to showcase the different aspects of her vocation. So, first things first, we did a deep dive into her brand - had her ideal client changed since our last session? Had her mission and vision remained the same? What about things like brand colors and the brand archetype?
Some days Kristie can show up kind and compassionate and other days the momma bear has to come out and grab justice by the horns. So, we needed images that spoke to all of that in a manner consistent with her branding.
Her logo and her personal style are streamlined - minimalistic. So we kept the compositions clean and chose bold wardrobe options to allude to her strength.
When clients like Kristie who are brillant in their professions, consider a personal branding photoshoot, there are some hesitations. Carving out the time, understanding the process, things like posing and styling…it can feel like a lot of stuff outside the good, ole’ comfort zone! Well, these are MY areas of expertise and I promise by the time you arrive for your session, we already have a pretty good idea how the day is going to unfold - always leaving a little room for magic, of course! You can be brilliant in what you do and I’ll be brilliant at what I do. I trust you, you trust me. It’s perfect.
If you are ready to go well-beyond the headshot and dive into personal branding images that tell a full story, reach out and let’s chat; let’s build YOUR perfect session so you can market more effectively and, bottom line, make more money — because the world needs what you have to offer and its our job to make you visible. We got this.
MUA: Scharon Isse, West Palm Beach, Florida
